Spears Magazine: Putting Irish Whiskey Back on the Map

Spears’ Hedgehog sniffed out The Devil’s Keep in his December 2020 editorial.  

Talking all things World Records (if you didn’t know, we set a new world record for the World’s most expensive whiskey with The Devil’s Keep!) and his primary ambitions of The Craft Irish Whiskey Co., Jay Bradley reveals his drive is to reposition Ireland and knock the Scots off their perch.  

“We invented whiskey, we perfected it and we were the first to industrialise it….Yet, hardly anyone knows it. I thought it was time to fix that.”